After years of working in the bridal world- both behind the scenes in sales and in front of the camera as a model- I’ve gained a deep understanding of the bridal market and the women it serves. One concern I’ve heard time and time again from brides is the frustration of investing in beautiful pieces they’ll only wear once. From the engagement party to the rehearsal dinner and everything in between, these once-worn outfits often end up tucked away, never to be seen again. This pain point revealed something bigger: a real opportunity to reimagine bridal fashion through the lens of sustainability, style, and intention. Our vision is to give bridal wear a second life- making the journey more meaningful, more accessible, and far less wasteful.